Africa’s e-commerce sector IntroductionAfrica’s e-commerce sector is booming, fueled by rapid urbanization, smartphone adoption, and a youthful, tech-savvy population. However, the continent’s e-commerce growth hinges on a critical factor: efficient delivery in African e-commerce. The final leg of the journey—the last-mile delivery—is where many battles for customer loyalty are won or lost. In this blog, … Continue reading The Role of Last-Mile Delivery in African E-Commerce Success: Overcoming Challenges and Driving Growth